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Journal of Professional Services Marketing
Volumn 19, Issue 2, 1999, Pages 141-149
The evaluation of business text books: An international perspective
Author keywords

[No Author keywords available]
Indexed keywords

EID: 70349736498     PISSN: 07484623     EISSN: None     Source Type: Journal    
DOI: 10.1300/J090v19n02_09     Document Type: Article
Times cited : (4)
References (12)
  • 1
    • 0001965293 scopus 로고
    • The Service Encounter: Diagnosing Favorable and Unfavorable Incidents
    • January
    • Bitner, Mary Jo, B. H. Boons and M. S. Tetreault (1990), '‘The Service Encounter: Diagnosing Favorable and Unfavorable Incidents,'' Journal of Marketing (January), 71-84.
    • (1990) Journal of Marketing , pp. 71-84
    • Bitner, J.M.1    Boons, B.H.2    Tetreault, M.S.3
  • 2
    • 0000429475 scopus 로고
    • A Multi-Stage Model of Customer’s Assessments of Service-Quality and Value
    • March
    • Bolton, Ruth N. and James H. Drew (1991), '‘A Multi-Stage Model of Customer’s Assessments of Service-Quality and Value,'' Journal of Consumer Research, 17(March), 375-384.
    • (1991) Journal of Consumer Research , vol.17 , pp. 375-384
    • Bolton, R.N.1    Drew, J.H.2
  • 5
    • 0000375425 scopus 로고
    • An Investigation into the Determinants of Customer Satisfaction
    • Churchill, G. A. and Carol Surprenant (1982), '‘An Investigation into the Determinants of Customer Satisfaction,'' Journal of Marketing Research, 19(4), 491-504.
    • (1982) Journal of Marketing Research , vol.19 , Issue.4 , pp. 491-504
    • Churchill, G.A.1    Surprenant, C.2
  • 6
    • 0002381637 scopus 로고
    • Measuring Service Quality: A Re-examination and Extension
    • July
    • Cronin, J. J. and Steven A. Taylor (1992), '‘Measuring Service Quality: A Re-examination and Extension,'' Journal of Marketing, 56 (July), 55-68.
    • (1992) Journal of Marketing , vol.56 , pp. 55-68
    • Cronin, J.J.1    Taylor, S.A.2
  • 7
    • 84952543168 scopus 로고
    • Toward the Development of Recipient Based Measures of Service Quality in Business Education, in Developments in Marketing Science, Hawes J. M. and Thanoponlos (eds.)
    • Davis, D. and Jeff Allen (1989), '‘Toward the Development of Recipient Based Measures of Service Quality in Business Education, in Developments in Marketing Science, Hawes J. M. and Thanoponlos (eds.), Academy of Marketing Science, 266-270.
    • (1989) Academy of Marketing Science , pp. 266-270
    • Davis, D.1    Allen, J.2
  • 8
    • 85023923078 scopus 로고
    • European Experience of Marketing Scholarly and Academic Books World Wide
    • S. Gopinathan (ed.), Singapore, Institute of Education
    • Lange, Joachim (1986), '‘European Experience of Marketing Scholarly and Academic Books World Wide, in Academic Publishing in Asean, S. Gopinathan (ed.), Singapore, Institute of Education.
    • (1986) Academic Publishing in Asean
    • Lange, J.1
  • 9
    • 85023902177 scopus 로고
    • Methods of Marketing Academic and Scholarly Books Internationally
    • S. Gopinathan (ed.), Singapore, Institute of Education
    • Lusting, Stephen (1986), '‘Methods of Marketing Academic and Scholarly Books Internationally,'' in Academic Publishing in Asean, S. Gopinathan (ed.), Singapore, Institute of Education.
    • (1986) Academic Publishing in Asean
    • Lusting, S.1
  • 10
    • 0000955112 scopus 로고
    • Response Determinants in Satisfaction Judgements
    • March
    • Oliver, R. L. and W. S. DeSarbo (1988), '‘Response Determinants in Satisfaction Judgements,'' Journal of Consumer Research, 14 (March), 495-507.
    • (1988) Journal of Consumer Research , vol.14 , pp. 495-507
    • Oliver, R.L.1    DeSarbo, W.S.2
  • 12
    • 0002271779 scopus 로고
    • Models of Consumer Satisfaction Formation: An Extension
    • May
    • Tse, D. K. and P. C. Wilton (1988), '‘Models of Consumer Satisfaction Formation: An Extension,'' Journal of Marketing, 25 (May), 204-212.
    • (1988) Journal of Marketing , vol.25 , pp. 204-212
    • Tse, D.K.1    Wilton, P.C.2

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.