Let's talk about smear tests: Social marketing for the National Cervical Screening Programme

Public Health

Volumn 123, Issue SUPPL. 1, 2009, Pages

  Bethune, G R ^a   Lewis, H J ^a  

^a MINISTRY OF HEALTH   (New Zealand)

Author keywords

Cervical cancer; Cervical screening; Inequalities in cervical screening; Social marketing

Indexed keywords

ADVERTISING; CANCER; DETECTION METHOD; LOCAL PARTICIPATION; MARKETING; MASS MEDIA; PUBLIC HEALTH; STAKEHOLDER;

ADULT; ADVERTIZING; ARTICLE; AWARENESS; BEHAVIOR CHANGE; CANCER SCREENING; CONTROLLED STUDY; FEMALE; HEALTH BEHAVIOR; HEALTH CARE ACCESS; HEALTH CARE DELIVERY; HEALTH EDUCATION; HEALTH PROGRAM; HUMAN; INFORMATION PROCESSING; INTERPERSONAL COMMUNICATION; INTERVIEW; MAJOR CLINICAL STUDY; MAORI; MASS MEDIUM; NEW ZEALAND; PACIFIC ISLANDER; QUALITATIVE RESEARCH; QUANTITATIVE STUDY; SOCIAL MARKETING; TELECOMMUNICATION; TELEPHONE; TELEVISION; UTERINE CERVIX CANCER; UTERINE CERVIX CYTOLOGY;

ADULT; AGED; FEMALE; FOCUS GROUPS; HEALTHCARE DISPARITIES; HUMANS; INTERVIEWS AS TOPIC; MASS MEDIA; MIDDLE AGED; NEW ZEALAND; PROGRAM DEVELOPMENT; PROGRAM EVALUATION; SOCIAL MARKETING; UTERINE CERVICAL NEOPLASMS; VAGINAL SMEARS; YOUNG ADULT;

AUSTRALASIA; NEW ZEALAND;

EID: 70349733174     PISSN: 00333506     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.puhe.2009.06.006     Document Type: Article

References (11)

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