Extending the understanding of professional team brand equity to the global marketplace

International Journal of Sport Management and Marketing

Volumn 3, Issue 1-2, 2008, Pages 58-77

  Kerr, Anthony K ^a   Gladden, James M ^b  

^a UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

^b UNIVERSITY OF MASSACHUSETTS   (United States)

Author keywords

Brand equity; International fans; International team marketing; Satellite fans; Team brand development; Team brand management

Indexed keywords

EID: 70349648189     PISSN: 14758962     EISSN: 17402808     Source Type: Journal    
DOI: 10.1504/ijsmm.2008.015961     Document Type: Article

References (57)

1. Aaker, D.A. (1991) Managiiif; Brand Equity, The Free Press, New York.
2. All the sports that're fit to dish - impact of direct broadcast satellite TV on professional sports broadcasting' (2005) scwt.coin.cn, viewed 18 November 2005, http://articles.sales.scwt.com.cn/sales-support-resume/.
3. Bauer, H.H., Saucr, N.E. and Schmitt, P. (2005) 'Customer-based brand equity in the team sport industry. Operationalization and impact on the economic success of sport teams', European Journal of Marketing, Vol. 39, No. 5/6, pp.496-513.
4. Boone, L.E., Kochunny, CM. and Wilkins, D. (1995) 'Applying the brand equity concept to Major League Baseball', Sport Marketing Quarterly, Vol. 4, No. 3, pp.33-42.
5. Bradley, M. (2005) 'Chelsea target global supremacy with game's biggest sponsorship'. The Independent, 26 April 2005, viewed 18 November 2005, http://sport.independent.co.uk/football/chelsea/article3392.ece.
6. Branscombe, N.R. and Wann, D.L. (1991) 'The positive social and self concept consequences of sports team, Journal of Sport and Social Issues, Vol. 15, No. 2, pp.115-127.
7. Burton, R. (2004) 'Teams as brands: a review of the sports licensing concept', in L.R. Kahle and C. Riley (Eds.) Sports Marketing and the Psychology of Marketing Communication, Lawrence Eribaum Associates, Mahwah, NJ, pp.259-269.
8. Cariin, J. (2004) White Angels, Beckham. Real Madrid and the New Football, Bloomsbury, New York.
9. 'Dallas Cowboys among top sports team brands' (2002) Dallas Business Journal, 8 July 2002, viewed 18 November 2005, http://www.bizjoumals.com/dallas/stories/2002/07/08/daily7.html.
10. Datson, T. (2004) 'Man Utd brand a golden goal for potential suitor', Yahoo! India (Sports), 4 October 2004, viewed 18 November 2005, http://in.sports.yahoo.com/041004/137/2h3sw.html.
11. Doyle II, R.C., Lewis, J.M. and Malmisur, M. (1980) 'A sociological application of Rooney's fan region theory'. Journal of Sport Behavior, Vol. 3, No. 2, pp.51-60.
12. Eisenberg, D., Thomas, C.B., Baker, J., Gregory, S., Locke, L.A. and Pitluk, A. (2003) 'The NBA's global game plan'. Time, Vol. 161, No. 11, p.59.
13. Everton sign 1.5 million pound sponsorship deal with Thai brewer' (2004), 7 July 2004, viewed 18 November 2005, http://www.wldcup.com/news/2004Jul/20040707-25208-world-soccer.html
14. Ferrand, A. and Pages, M. (1999) 'Image management in sport organisations: the creation of value', European Journal of Marketing, Vol. 33, No. 3/4, pp.387-401.
15. Fink, J.S., Trail, G.T. and Anderson, D.F. (2002) 'An examination of team identification: which motives are most salient to its existence?', International Sports Journal, Summer, pp.195-207.
16. Fisher, E. (2002) 'United they stand. .to conquer', Insight on the News, Vol. 18, pp.28-29.
17. Foer, F. (2004) 'Soccer vs. McWorld', Foreign Policy, January/February 2004, pp.32-40.
18. Garrahan, M. (2003) 'Man Utd would incur few penalties in Beckham sale: the potendal deal may seem unthinkable to many football fans but it makes business sense to the club'. Financial Times, 14 June 2003, p.20.
19. Gladden, J.M. and Funk, D.C. (2002) 'Developing an understanding of brand associations in team sport: empirical evidence from consumers of professional sport', Journal of Sport Management, Vol. 16, pp.54-81.
20. Gladden, J.M. and Milne, G.R. (1999) 'Examining the importance of brand equity in professional sport'. Sport Marketing Quarterly, Vol. 8, No. 1, pp.21-29.
21. Gladden, J.M., Milne, G.R. and Sutton, W.A. (1998) 'A conceptual framework for assessing brand equity in Division I college athletics', Journal of Sport Management, Vol. 12, pp.1-19.
22. Gladden, J.M., Irwin, R.L. and Sutton, W.A. (2001) 'Managing North American major professional sport teams in the new millennium: a focus on building brand equity', Journal of Sport Management, Vol. 15, pp.297-317.
23. Gwinner, K.P. and Eaton, J. (1999) 'Building brand image through event sponsorship: the role of image transfer', Journalo of Advertising, Vol. 28, No. 4, pp.47-57.
24. Hatfield, S. (2003) 'As Becks suits up for Spain, real action happens in stores'. Advertising Age, Vol. 74, No. 29, p.20.
25. Holmes, S. (2005) 'ManU: a devil of a headache?', BusinessWeek, 13 May 2005, viewed 18 November 2005, http://www.businessweek.com/bwdaily/dnflash/may2005/nf20050513-6695-db039.htm.
26. Holmes, S., Dawley, H. and Khermouch, G. (2003) 'Can Man U score in America?', Business Week, 23 June 2003, pp. 108-109.
27. Huggins, T. (2005) Chelsea Seek to Paint World Blue, 2 May 2005, viewed 18 November 2005, http://www.rediff.com/sports/2005/may/02foot1.htm.
28. Hunt, K.A., Bristol, T. and Bashaw, R.E. (1999) 'A conceptual approach to classifying sports fans'. Journal of Services Marketing, Vol. 13, No. 6, pp.439-452.
29. Isidore, C. (2005) 'Man who? UK team has big US prospects', CNN/Money, 13 May 2005, viewed 18 November 2005, http://money.cnn.com/2005/05/13/commentary/column-sportsbiz/ sportsbiz/.
30. Jarvis, M. (2004) Manchester United Saves the Game, 10 May 2004, viewed 18 November 2005, http://www.brandchannel.com/features-profile.asp?pr-id=179.
31. Kolbe, R.H. and James, J.D. (2010) 'An identificadon and examination of influences that shape the creation of a professional team fan'. International Journal of Sports Marketing and Sponsorship, February/March 2000, pp.23-37.
32. Larmer, B. (2005) 'The center of the world', Foreign Policy, September/October 2005, pp.66-74.
33. LePla, F.J., Davis, S.V. and Parker, L.M. (2003) Brand Driven: The Route to Integrated Branding Through Great Leadership, Kogan Page, London.
34. Lewis, M. (2001) 'Franchise relocation and fan allegiance'. Journal of Sport and Social Issues, Vol, 25, No. 1, pp.6-19.
35. Ludden, J. (2005) 'Bigger-than-life Manu Ginobili has Argentina following his every move', San Antonio Express-News, 13 May 2005, viewed 18 November 2005, http://www.mysanantonio.com/sports/basketball/nba/spurs/stories/MYSA080705.7C.BKNspurs.ginobili.2e5159e.html.
36. 'Manchester United fans declare war on Glazer' (2005) The Sydney Morning Herald, 13 May 2005, viewed 18 November 2005, http://www.smh.com.au/ncws/Football/Manchester-United-fans-declare-war-on-Glazer/2005/05/13/1115843342796.html.
37. McAlexander, J.H., Schouten, J.W. and Kocnig, H.F. (2002) 'Building brand community'. Journal of Marketing, January 2002, Vol. 66, pp.38-54.
38. McAlexander, J.H., Kim, S.K. and Roberts, S.D. (2003) 'Loyalty: the influences of satisfaction and brand community integration'. Journal of Marketing Theory and Practice, Fall, pp. 1-11.
39. McDonald, C. (1991) 'Sponsorship and the image of the sponsor', European Journal of Marketing, Vol. 25, No. 11, pp.31-38.
40. Muniz Jr., A.M. and O'Guinn, T.C. (2001) 'Brand community', Journal of Consumer Research, March 2001, Vol. 27, pp.412-432.
41. Muniz Jr., A.M. and Schau, H.J. (2005) 'Religiosity in the abandoned Apple Newton brand community', Journal of Consumer Research, Vol. 31, No. 4, pp.737-747.
42. Rifkin, G. (1999) 'How the Boston Red Sox touch all the branding bases'. Fourth Quarter, Vol. 17, pp.75-83.
43. Robinson, M.J. and Miller, J.J. (2003) 'Assessing the impact of Bobby Knight on the brand equity of the Texas Tech basketball program', Sport Marketing Quarterly, Vol. 12, No. 1, pp.56-59.
44. Rooney, J.F. (1975) 'Sports from a geographical perspective', in D. Ball and J. Loy (Eds.) Sport and Social Order, Addison Wesley Publishing Company, Massachusetts.
45. Snyder, C.R., Lassegard, M. and Ford, C.E. (1986) 'Distancing after group success and failure: basking in reflected glory and cutting off reflected failure'. Journal of Personality and Social Psychology, Vol. 51, No. 2, pp.382-388.
46. Stokvis, R. (1989) 'The international and national expansion of sports', in E.A. Wagner (Ed.) Sport in Asia and Africa, A Comparative Handhook, Greenwood Press, New York, pp. 13-24.
47. Sutton, W.A., McDonald, M.A., Milne, G.R. and Cimperinan, J. (1997) 'Creating and fostering fan identification in professional sports', Sport Marketing Quarterly, Vol. 6, No. 1, pp.15-22.
48. Turner, C. (2005) 'Man United to launch credit card in China', Marketing Week, 30 June 2005, p.5.
49. Underwood, R., Bond, E. and Baer, R. (2001) 'Building service brands via social identity: lessons from the sports marketplace'. Journal of Marketing Theory and Practice, Winter, Vol. 9, pp.1-13.
50. Upshaw, L. and Taylor, E. (2001) 'Building business by building a masterbrand'. Brand Management, Vol. 8, No. 6, pp.417-426.
51. Vitzthum, C. (2005) 'Online extra: Real Madrid needs a new goal', Business Week, 27 June 2005, viewed 18 November 2005, http://www.businessweek.com/magazine/content/05-26/b3939423.htm.
52. Wann, D.L. and Branscombe, N.R. (1990) 'Die-hard and fair-weather fans: effects of identification on BIRGing and CORFing tendencies'. Journal of Sport and Social Issues, Vol. 14, No. 2, pp. 103-117.
53. Wann, D.L. and Branscombe, N.R. (1993) 'Sports fans: measuring degree of identification with their team'. International Journal of Sport Psychology, Vol. 24, pp. 1-17.
54. Wann, D.L. and Dolan, T.J. (1994) 'Attributions of highly identified sports spectators'. The Journal of Social Psychology, Vol. 134, No. 6, pp.783-792.
55. Wann, D.L., Melnick, M.J., Russell, G.W. and Pease, D.G. (2001) Sport Fans. The Psychology and Social Impact of Spectators, Routledge, New York.
56. Whiting, R. (2003) 'Hideki Matsui. Godzilla vs. the Americans', Time Asia, 21 April 2003, viewed 18 November 2005, http://www.time.com/time/asia/2003/heroes/hideki-matsui.html.
57. Year in review' (2004) Major League Baseball International.