Vitality in business: Executing a new strategy at Unilever

Journal of Business Strategy

Volumn 30, Issue 4, 2009, Pages 31-41

  Steve Smith, W ^a  

^a Quest Worldwide   (United Kingdom)

Author keywords

Management strategy; Performance management

Indexed keywords

EID: 70349642230     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756660910972631     Document Type: Article

References (6)

1. Cescau, P. (2006), Leadership and transforming an organisation, paper presented at CIES 50th World Food Business Summit, Paris, June.
2. Kotter, J. (2007), Leading change: Why transformation efforts fail, Harvard Business Review, January.
3. Management Today (2006), The colossal cares of Unilever revisited, Management Today, September.
4. Morgan, M., Levitt, R.E. and Malek, W. (2007), Executing Your Strategy, Harvard Business School Press, Boston, MA.
5. Smith, S. (2008), Plan to Win, Quest Worldwide, Godalming.
6. Wiggens, J. (2008), Cescau's list of achievements, Financial Times, July.