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Journal of Professional Services Marketing
Volumn 15, Issue 2, 1997, Pages 131-143
Service orientation and small business marketing
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Indexed keywords

EID: 70349633728     PISSN: 07484623     EISSN: None     Source Type: Journal    
DOI: 10.1300/J090v15n02_10     Document Type: Article
Times cited : (8)
References (18)
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  • 4
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  • 5
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    • The End of an Era: A Time for Retail Perestroika
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  • 6
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  • 7
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    • Cincinnati, OH: South-Western Publishing
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    • (1990) Retail Management
    • Lusch, R.F.1    Dunne, P.2
  • 8
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    • The Revenge of The Little Guy
    • September 17
    • McDermott, Mike. “The Revenge of The Little Guy,” Adweek’s Marketing Week (September 17, 1990), 21-27.
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  • 9
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    • The Two Best Consultants in the World
    • September-October
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  • 10
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    • Complaints as Opportunities
    • Spring
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  • 11
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    • Stalking the New Consumer
    • August 28
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  • 12
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    • What Customers Really Want
    • June 4
    • Sellers, Patricia. “What Customers Really Want,” Fortune (June 4, 1990), 58-68.
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  • 13
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    • Winning Over the New Consumer
    • July 29
    • Sellers, Patricia. “Winning Over the New Consumer,” Fortune (July 29, 1991), 113-126.
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  • 14
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    • World-Class Customer Service Builds Consumer Loyalty
    • August 19
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  • 15
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  • 16
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    • The Role of Customer Service In Determining Customer Satisfaction
    • Summer
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  • 17
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    • Datawatch
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  • 18
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    • Retailing: Who Will Survive?
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.