Consumer-driven healthcare marketing: Using the web to get up close and personal

Journal of Healthcare Management

Volumn 54, Issue 4, 2009, Pages 241-251

  Rooney, Keila ^a  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

CONSUMER; CONSUMER ADVOCACY; CONSUMER ATTITUDE; HEALTH CARE DELIVERY; HEALTH CARE INDUSTRY; HEALTH CARE MANAGEMENT; HEALTH CARE ORGANIZATION; HEALTH CARE PERSONNEL; HEALTH CARE PLANNING; HEALTH CARE QUALITY; HEALTH CARE SYSTEM; HEALTH INSURANCE; HEALTH SERVICE; HUMAN; INTERNET; MARKETING; MEDICAL INFORMATION SYSTEM; MEDICAL PRACTICE; PATIENT SAFETY; PATIENT SATISFACTION; REVIEW; ADVERTIZING; ARTICLE; FINANCIAL MANAGEMENT; UNITED STATES;

ADVERTISING AS TOPIC; CONSUMER PARTICIPATION; HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT; HUMANS; INTERNET; MARKETING OF HEALTH SERVICES; UNITED STATES;

EID: 70349579924     PISSN: 10969012     EISSN: None     Source Type: Journal    
DOI: 10.1097/00115514-200907000-00006     Document Type: Review

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