-
1
-
-
0003785033
-
Consumer Behavior
-
G.Antonides, W.Fred van Raaij. John Wiley and sons
-
Antonides, G. Consumer Behavior, A European Perspective / G.Antonides, W.Fred van Raaij. John Wiley and sons, 1998.
-
(1998)
A European Perspective
-
-
Antonides, G.1
-
5
-
-
84940857176
-
-
L. V. Shavinina. The international handbook on innovation. Pergamon
-
Bessant, J. Challenges in innovation management / L. V. Shavinina. The international handbook on innovation. Pergamon, 2003.
-
(2003)
Challenges in innovation management
-
-
Bessant, J.1
-
8
-
-
84875236358
-
-
L. V. Shavinina. The international handbook on innovation. Pergamon
-
Cooper, R. Profitable product innovation / L. V. Shavinina. The international handbook on innovation. Pergamon, 2003.
-
(2003)
Profitable product innovation
-
-
Cooper, R.1
-
9
-
-
33947712773
-
-
K. D. Hoffman, M. R. Czinkota, P. R. Dickson, P. Dunne ir kt. Thomson
-
Hoffman, K. D. Marketing Principles and Best Practices / K. D. Hoffman, M. R. Czinkota, P. R. Dickson, P. Dunne ir kt. Thomson, 2005.
-
(2005)
Marketing Principles and Best Practices
-
-
Hoffman, K.D.1
-
10
-
-
70349548370
-
-
A. Jakubavicius, R. Strazdas, K. Gecas. Vilnius: Lietuvos Inovacijn Centras
-
Jakubavicius, A. Inovacijos. Procesai, valdymo modeliai, galimybes / A. Jakubavicius, R. Strazdas, K. Gecas. Vilnius: Lietuvos Inovacijn Centras, 2003.
-
(2003)
Inovacijos. Procesai, valdymo modeliai, galimybes
-
-
Jakubavicius, A.1
-
11
-
-
0009047966
-
-
T.C.Kinnear, K.Bernhart, K. A. Krentler. New York: Harper Collins college publishers
-
Kinnear, T. C. Principles of marketing / T. C.Kinnear, K. Bernhart, K. A. Krentler. New York: Harper Collins college publishers, 1995.
-
(1995)
Principles of marketing
-
-
Kinnear, T.C.1
-
12
-
-
70349545406
-
-
P.Kotler, G.Armstrong, J.Saunders, V. Wong. Kaunas: Poligrafija ir informatika
-
Kotler, P. Rinkodaros principai / P.Kotler, G.Armstrong, J.Saunders, V. Wong. Kaunas: Poligrafija ir informatika, 2003.
-
(2003)
Rinkodaros principai
-
-
Kotler, P.1
-
13
-
-
36749023163
-
-
M.Kriaucioniene, R.Urbanskiene, R.Vaitkiene. Kaunas: Technologija
-
Kriaucioniene, M. Marketingo valdymas / M.Kriaucioniene, R.Urbanskiene, R.Vaitkiene. Kaunas: Technologija, 2005.
-
(2005)
Marketingo valdymas /
-
-
Kriaucioniene, M.1
-
14
-
-
0004129191
-
-
C. W. Lamb, J. F. Hair, C. McDaniel. Thomson
-
Lamb, C. W. Marketing / C. W. Lamb, J. F. Hair, C. McDaniel. Thomson, 2004.
-
(2004)
Marketing
-
-
Lamb, C.W.1
-
16
-
-
70349553427
-
-
V.Pranulis, A.Pajuodis, S.Urbonavicius, R.Virvilaite. Vilnius: Vilspa
-
Pranulis, V. Marketingas / V.Pranulis, A.Pajuodis, S.Urbonavicius, R.Virvilaite. Vilnius: Vilspa, 2000.
-
(2000)
Marketingas
-
-
Pranulis, V.1
-
17
-
-
0003434717
-
-
L.G.Schiffman, L.L.Kanuk. Prentice Hall
-
Schiffman, L.G. Consumer Behavior / L.G.Schiffman, L.L.Kanuk. Prentice Hall, 2004.
-
(2004)
Consumer Behavior
-
-
Schiffman, L.G.1
-
18
-
-
84940850837
-
-
Slater ir Narver, Shavinina, L. V, Pergamon
-
Slater ir Narver 1994 / Shavinina, L. V. The international handbook on innovation. Pergamon, 2003.
-
(1994)
The international handbook on innovation
-
-
-
19
-
-
0003862118
-
Consumer Behavior
-
M. R. Solomon, G. Bamossy, S. Askegaard. Prentice Hall
-
Solomon, M. R. Consumer Behavior, European Perspective / M. R. Solomon, G. Bamossy, S. Askegaard. Prentice Hall, 2002.
-
(2002)
European Perspective
-
-
Solomon, M.R.1
-
20
-
-
1642583714
-
Managing Innovation Integrating technological
-
L. J. Tidd, J. Bessant, K. Pavitt. Wiley
-
Tidd, L. J. Managing Innovation Integrating technological, market and organizational change / L. J. Tidd, J. Bessant, K. Pavitt. Wiley, 2001.
-
(2001)
Market and organizational change
-
-
Tidd, L.J.1
-
23
-
-
70349553441
-
Managing relations between R&D and marketing in new product development projects
-
Sounder W. E. Managing relations between R&D and marketing in new product development projects // Journal of Product Innovation, 2003, Vol 7, No 3.
-
(2003)
Journal of Product Innovation
, vol.7
, Issue.3
-
-
Sounder, W.E.1
-
26
-
-
0342824742
-
-
Zikmund M., Amico M. Minneapolis: West publishing company
-
Zikmund, W. G., Marketing / W. G. Zikmund, M. Amico. Minneapolis: West publishing company, 1993.
-
(1993)
Marketing
-
-
Zikmund W.G.Zikmund, M.1
|