Leveraging Relationships in Marketing: A Motivational Perspective

Journal of Relationship Marketing

Volumn 1, Issue 3-4, 2002, Pages 39-67

  Bhagat, Parimal S ^a   Williams, Jerome D ^b  

^a PHILADELPHIA UNIVERSITY   (United States)

^b HOWARD UNIVERSITY   (United States)

Author keywords

Bonds; Commitment; Marketing; Motivation; Relationship marketing; Services

Indexed keywords

EID: 70349475237     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1300/J366v01n03_04     Document Type: Article

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