Campaign microtargeting and the relevance of the televised political Ad

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Volumn 7, Issue 2, 2009, Pages

  Ridout, Travis N ^a  

^a WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

Microtargeting; Political advertising; Presidential nomination campaign

Indexed keywords

EID: 70349427615     PISSN: None     EISSN: 15408884     Source Type: Journal    
DOI: 10.2202/1540-8884.1304     Document Type: Article

References (14)

1. "Primary Reforms," The New York Times (editorial), June 8, 2008. The Republicans also use caucuses, although not always in the same states. However, these did not prove decisive for them in 2008, given the winner-take-all nature of their primaries.
2. Jonathan Weisman, Shailagh Murray, and Peter Slevin, "Strategy Was Based On Winning Delegates, Not Battlegrounds," The Washington Post, June 4, 2008, p. A01.
3. Weisman, Murray, and Slevin, ibid., "Strategy Was Based On Winning Delegates, Not Battlegrounds," The Washington Post, June 4, 2008, p. A01.
4. www.realclearpolitics.com/epolls/2008/president/democratic-vote-count. html.
5. Democratic National Committee, "Call for the 2008 Democratic National Convention," February 2, 2007, section I. B.
6. On this small state bias, see Alan Siaroff, "1876, 1916 and Now 2000: Decisive Small State Bias in the US Electoral College," Representation: The Journal of Representative Democracy, Volume 38: 2 (Summer/Autumn 2001), pp. 131-139.
7. http://elections.gmu.edu/Voter-Turnout-2008-Primaries.htm.
8. Ron Johnston et al., From Votes to Seats: The Operation of the UK Electoral System Since 1945 (Manchester: Manchester University Press, 2001), p. 47.
9. Weisman, Murray, and Slevin, op. cit. Competing heavily in caucus states was also something that Bill Clinton, for his part, had never really done. In 1992 he ceded Iowa to native son Senator Tom Harkin, and in 1996 he was not challenged for the Democratic nomination. (Jackie Calmes, "Clinton's Road to Second Place," The Wall Street Journal, June 4, 2008.)
10. Gregory P. Nini and Glenn Hurowitz, "How Would Primaries Have Changed the Results in Caucus States?," unpublished paper, April 8, 2008. Their analysis excludes Texas.
11. Nini and Hurowitz, ibid., "How Would Primaries Have Changed the Results in Caucus States?," unpublished paper, April 8, 2008. Their analysis excludes Texas.
12. Project for Excellence in Journalism, "McCain Wins the Coverage Battle as Media Move to Anoint Him," PEJ Campaign Coverage Index: Jan. 28 - Feb. 3, 2008.
13. Ibid. For example, the analysis the next day in The New York Times contained only two sentences about the Democratic ballot. (Michael Cooper and Megan Thee, "McCain Defeats Romney in Florida Vote," The New York Times, January 30, 2008.)
14. Adam Nagourney, "A Series of Unfortunate Events," The New York Times, May 20, 2008.