Conflicts of interest: The implications of roadside advertising for driver attention

Transportation Research Part F: Traffic Psychology and Behaviour

Volumn 12, Issue 5, 2009, Pages 381-388

  Young, Mark S ^a   Mahfoud, Janina M ^a   Stanton, Neville A ^a   Salmon, Paul M ^a   Jenkins, Daniel P ^a   Walker, Guy H ^a  

^a BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

Advertising; Attention; Distraction; Driving; Mental workload; Simulator

Indexed keywords

HIGHWAY ACCIDENTS; ROADSIDES; SIMULATORS;

ATTENTION; CONFLICTS OF INTEREST; DISTRACTION; DRIVING; GOVERNMENTAL POLICIES; MENTAL WORKLOAD; ROAD TRAFFIC ACCIDENTS; RURAL ENVIRONMENT;

MARKETING;

EID: 70349308317     PISSN: 13698478     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.trf.2009.05.004     Document Type: Article

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