Parental awareness and attitudes of food marketing to children: A community attitudes survey of parents in New South Wales, Australia

Journal of Paediatrics and Child Health

Volumn 45, Issue 9, 2009, Pages 493-497

  Kelly, Bridget ^a,b   Chapman, Kathy ^a   Hardy, Louise L ^b   King, Lesley ^b   Farrell, Louise ^b  

^a CANCER RESEARCH DIVISION   (Australia)

^b UNIVERSITY OF SYDNEY   (Australia)

Author keywords

Child; Food advertising; Food marketing; Telephone survey

Indexed keywords

ADOLESCENT; ARTICLE; AUSTRALIA; CHILD; COMMUNITY ASSESSMENT; COMPUTER AIDED DESIGN; FEMALE; FOOD INDUSTRY; GOVERNMENT; HEALTH SURVEY; HUMAN; INTERVIEW; MALE; MASS MEDIUM; PARENTAL ATTITUDE; PRESCHOOL CHILD; PRIORITY JOURNAL; QUESTIONNAIRE; SCHOOL CHILD; SCORING SYSTEM; SOCIOECONOMICS; TELECOMMUNICATION; TELECONSULTATION;

ADOLESCENT; ATTITUDE; AWARENESS; CHILD; CHILD, PRESCHOOL; FOOD INDUSTRY; HUMANS; INTERVIEWS AS TOPIC; MARKETING; NEW SOUTH WALES; PARENTS; PERSUASIVE COMMUNICATION;

EID: 70349300545     PISSN: 10344810     EISSN: 14401754     Source Type: Journal    
DOI: 10.1111/j.1440-1754.2009.01548.x     Document Type: Article

References (26)

1. Committee on Food Marketing and the Diets of Children and Youth. Food Marketing to Children and Youth: Threat or Opportunity. Washington, DC : Institute of Medicine of the National Academies, 2005.
2. Hastings G, McDermott L, Angus K et al. The Extent, Nature and Effects of Food Promotion to Children: A Review of the Evidence. Geneva : World Health Organization, 2006.
3. Booth ML, Dobbins T, Okely AD et al. Trends in the prevalence of overweight and obesity among young Australians, 1985, 1997, and 2004. Obesity (Silver Spring) 2007 15 : 1089 1095.
4. Hastings G, Stead M, McDermott L et al. Review of the Research on the Effects of Food Promotion to Children. Glasgow : Centre for Social Marketing, 2003.
5. Kelly B, Smith B, King L et al. Television food advertising to children: the extent and nature of exposure. Public Health Nutr. 2007 10 : 1234 1240. (Pubitemid 47622969)
6. Chapman K, Nicholas P, Supramaniam R. How much food advertising is there on Australian television? Health Promot. Int. 2006 21 : 172 180.
7. Kelly B, Bochynska K, Kornman K et al. Internet food marketing on popular children's websites and food product websites in Australia. Public Health Nutr. 2008 11 : 1180 1187.
8. Kelly B, Chapman K. Food references and marketing to children in Australian magazines: a content analysis. Health Promot. Int. 2007 22 : 284 291.
9. Chapman K, Nicholas P, Banovic D et al. The extent and nature of food promotion directed to children in Australian supermarkets. Health Promot. Int. 2006 21 : 331 339.
10. Kelly B, Creitkos M, King L. Outdoor Food Advertising in the Area Surrounding Primary Schools in NSW. Sydney : NSW Centre for Overweight and Obesity, 2008.
11. Morley B, Chapman K, Mehta K, King L, Swinburn B, Wakefield M. Parental awareness and attitudes about food advertising to children on Australian television. Aust. N Z J Public Health 2008 32 : 341 347.
12. Vence D. Point of purchase displays. Marketing News. 2007 41 : 8.
13. Dixon H, Scully M, Parkinson K. Pester power: snackfoods displayed at supermarket checkouts in Melbourne, Australia. Health Promot. J. Aust. 2006 17 : 124 127.
14. Report of the Media and Society Research Project. Media and communications in Australian families 2007. Australian Communications and Media Authority 2007. Available from: http://www.acma.gov.au/webwr/-assets/main/ lib101058/media-and-society-report-2007.pdf [accessed 16 May 2008].
15. Hastings G. Non-broadcast marketing. Children's food campaign 2007. Available from: http://www.sustainweb.org/pdf/Missing-the-target.pdf [accessed 16 May 2008].
16. Children Youth and Women's Health Service. TV food ads educate and advocate. A whole school approach to television food advertising and healthy eating. Government of South Australia 2007. Available from: http://www.cywhs.sa. gov.au/Archive/NewsDetail.aspx?p=100&id=1987&np=156 [accessed 19 December 2007].
17. Australian Association of National Advertisers. Food and Beverages Advertising and Marketing Communications Code. Australian Association of National Advertisers 2006. Available from: http://www.aana.com.au/food- beverages-code.html [accessed 9 February 2007].
18. Australian Association of National Advertisers. Australian quick service restaurant industry initiative for responsible advertising and marketing to children. Australian Association of National Advertisers 2009. Available from: http://www.aana.com.au/documents/ QSRAInitiativeforResponsibleAdvertisingandMarketingtoChildrenJune2009.pdf [accessed 27 July 2009 2008. Available from: http://www.afgc.org.au/index.cfm? id=726 [accessed 27 July 2009 M, French S. Food advertising and marketing directed at children and adolescents in the US. Int. J. Behav. Nutr. Phys. Act. 2004 1 : 3.
19. Australian Bureau of Statistics. Children's participation in cultural and leisure activities. Australian Bureau of Statistics 2004. Available from: http://www.ausstats.abs.gov.au/Ausstats/subscriber.nsf/0/ 99AEABDFDCF70A0DCA256E2A00767431/$File/49010-apr%202003.pdf [accessed 2 May 2008].
20. The Australian Communications and Media Authority. Children's viewing patterns on commercial, free-to-air and subscription television. The Australian Communications and Media Authority 2007. Available from: http://www.acma.gov.au/ webwr/-assets/main/lib310132/children-viewing-patterns-commercial-free-to-air- subscription-television.pdf [accessed 2 May 2008].
21. Australian Communications and Media Authority. Children's Television Standards. Australian Communications and Media Authority 2005. Available from: http://www.acma.gov.au/WEB/STANDARD/pc=PC-300296 [accessed 2 May 2008].
22. CHOICE. Food marketing: child's play? Australian Consumers Association 2006. Available from: http://www.choice.com.au/viewArticle.aspx?id= 105275&catId [accessed 18 September 2006].
23. Food Standards Australia New Zealand. Calculation method for determining foods eligible to make health claims. Nutrient profiling calculator. Food Standards Australia New Zealand 2007. Available from: http://www.foodstandards. gov.au/-srcfiles/P293-PFAR-Att-7%20-- Health%20Claims%20Nutrient%20Profiling%20Calculator.pdf#search= %22nutrient%20profiling%22 [accessed 19 December 2007].
24. Office of Communications. New restrictions on the television advertising of food and drink products to children. Ofcom 17 November 2006. Available from: http://www.ofcom.org.uk/media/news/2006/11/nr-20061117 [accessed 19 December 2007].
25. John DR. Consumer socialization of children: a retrospective look at twenty-five years of research. J. Consum. Res. 1999 26 : 183 213.
26. Robertson TS, Rossiter JR. Children and commercial persuasion: an attribution theory analysis. J. Consum. Res. 1974 1 : 13 20.