Developing Business-Ready Marketing Professionals: The Strategic Focus of the Aian International Marketing (AIM) Program

Journal of Marketing Education

Volumn 20, Issue 2, 1998, Pages 110-120

  Kamath, Shyam J ^a   MacNab, Bruce E ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

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EID: 70249118897     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/027347539802000205     Document Type: Article

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