Does production labeling stigmatize conventional milk?

American Journal of Agricultural Economics

Volumn 91, Issue 4, 2009, Pages 1097-1109

  Kanter, Christopher ^a   Messer, Kent D ^b   Kaiser, Harry M ^c  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

^b UNIVERSITY OF DELAWARE   (United States)

^c Cornell University ^*  (United States)

Author keywords

Conventional milk; Experimental economics; Organic milk; Production labeling; RBST free milk; Stigma effect

Indexed keywords

AGRICULTURAL ECONOMICS; CONSUMPTION BEHAVIOR; MILK; WILLINGNESS TO PAY;

EID: 70149093649     PISSN: 00029092     EISSN: 14678276     Source Type: Journal    
DOI: 10.1111/j.1467-8276.2009.01317.x     Document Type: Article

References (30)

1. Adams, G., and R. Cantor. 2001. "Risk, Stigma, and Property Value-What Are People Afraid of?" In J. Flynn, P. Slovic, and H. Kunreuther, eds. Risk, Media and Stigma: Understanding Public Challenges to Modern Science and Technology. Sterling, VA: Earthscan Publications Ltd, pp. 175-186.
2. Barham, B., J.D. Foltz, S. Moon, and D. Jackson-Smith. 2004. "A Comparative Analysis of Recombinant Bovine Somatotropin across Major U.S. Dairy Regions." Review of Agricultural Economics 26:32-44.
3. Becker, G.M., M.H. DeGroot, and J. Marschak. 1964. "Measuring Utility by a Single-Response Sequential Method." Behavior Science 9:226-32.
4. Bernard, J.C., and D.J. Bernard. 2009. "What Is It about Organic Milk?An Experimental Analysis." American Journal of Agricultural Economics. In press.
5. Bernard, D.J., and A. Mathios. 2005. "Factors Affecting Consumer Choice and Willingness to Pay for Milk Attributes." Selected paper at the American Agricultural Economics Association annual meeting, Providence RI.
6. Chapman, K.W., and K.J. Boor. 2001. "Acceptance of 2% Ultra-pasteurized Milk by Consumers 6 to 11 Years Old." Journal of Dairy Science 84:951-54.
7. Chapman, K.W., H.T. Lawless, and K.J. Boor. 2001. "Quantitative Descriptive Analysis and Principal Component Analysis for Sensory Characterization of Ultra Pasteurized Milk." Journal of Dairy Science 84:12-20.
8. Corrigan, J.R., and M.C. Rousu. 2006. "The Effect of Initial Endowments in Experimental Auctions." American Journal of Agricultural Economics 88:448-57.
9. Dale, L., J.C. Murdoch, M.A. Thayer, and P.A. Waddell. 1999. "Do Property Values Rebound from Environmental Stigmas? Evidence from Dallas." Land Economics 75:311-26.
10. Dhar, T., and J.D. Foltz. 2005. "Milk by Any Other Name...Consumer Benefits from Labeled Milk." American Journal of Agricultural Economics 87:214-28.
11. Fallert, R., T. McGuckin, C. Betts, and G. Bruner. 1987. bST and the Dairy Industry: A National, Regional, and Farm Level Analysis. Washington, DC: U.S. Department of Agriculture, Economic Research Service.
12. Forbes, B. 2008. "Loss of Milk Production Booster Could Cost Dairy Farmers, Consumers." Purdue News Service, Purdue University, 31 January. Available at http://news.uns.purdue.edu/x/2008a/ 080131SchutzMilk.html.
13. Guntermann, K.L. 1995. "Sanitary Landfills, Stigma and Industrial Land Values." Journal of Real Estate Research 10:531-42.
14. Horowitz, J.K. 2006. "The Becker-DeGroot-Marschak Mechanism Is Not Necessarily Incentive Compatible, Even for Non-Random Goods." Economics Letters 93:6-11.
15. Irwin, J.R., G.H. McClelland, M. McKee, W.D. Schulze, and N.E. Norden. 1998. "Payoff Dominance vs. Cognitive Transparency in Decision Making." Economic Inquiry 36:272-85.
16. Kaiser, H.M., C.W. Scherer, and D.M. Barbano. 1992. "Consumer Perceptions and Attitudes toward Bovine Somatotropin." Northeastern Journal of Agricultural and Resource Economics 21:10-20.
17. Kanter, C., K.D. Messer, and H.M. Kaiser. 2009. "AJAE Appendix: Does Production Labeling Stigmatize Conventional Milk?" Unpublished manuscript. Available at http://ageconsearch.umn.edu/
18. Karni, E., and Z. Safra. 1987. "'Preference Reversal' and the Observability of Preferences by Experimental Methods." Econometrica 55:675-85.
19. Louviere, J. 2006. "What You Don't Know Might Hurt You: Some Unresolved Issues in the Design and Analysis of Discrete Choice Experiments." Environmental Resource Economics 34:173-88.
20. Lusk, J., T. Feldkamp, and T. Schroeder. 2004. "Experimental Auction Procedure: Impact on Valuation of Quality Differentiated Goods." American Journal of Agricultural Economics 86:389-405.
21. Martin, A. 2007. "Consumers Won't Know What They're Missing." New York Times, 11 November. Available at http://www.nytimes.com/2007/11/ 11/business/11feed.html.
22. McGuckin, J.T., and S. Ghosh. 1989. "Biotechnology, Anticipated Productivity Increases, and U.S. Dairy Policy." North Central Journal of Agricultural Economics 11:277-88.
23. McGuirk, A.M., and H.M. Kaiser. 1991. "bST and Milk: Benefit or Bane?" Choices first quarter: 20-26.
24. Messer, K.D., W.D. Schulze, K.F. Hackett, T. Cameron, and G. McClelland. 2006. "Can Stigma Explain Large Property Value Losses? The Psychology and Economics of Superfund." Environmental and Resource Economics 33:299-324.
25. Messer, K.D., H.M. Kaiser, C. Payne, and B. Wansink. In press. "Measuring the Impact of Media Information about Mad Cow Disease on Consumers' Willingness-to-Pay and Risk Attitudes." Applied Economics.
26. Noussair, C., S. Robin, and B. Ruffieux. 2004. "Do Consumers Really Refuse to Buy Genetically Modified Food?" The Economic Journal 114:102-20.
27. Rozin, P. 2004. "Technological Stigma: Some Perspectives from the Study of Contagion." In J. Flynn, P. Slovic, and H. Kunreuther, eds. Risk, Media, and Stigma: Understanding Public Challenges to Modern Science and Technology. Sterling, VA: Earthscan Publications Ltd, pp. 31-40
28. Rozin, P., L. Millman, and C. Nemeroff. 1986. "Operation of the Laws of Sympathetic Magic in Disgust and Other Domains." Journal of Personality and Social Psychology 50:703-12.
29. Shogren, J.F., S. Shin, D.J. Hayes, and J.B. Kliebenstein. 1994. "Resolving Differences in Willingness to Pay and Willingness to Accept." American Economic Review 84:255-70.
30. Tauer, L., and H.M. Kaiser. 1991. "Optimal Dairy Policy with Bovine Somatotropin." Review of Agricultural Economics 13:1-17.