A Cultural Perspective of Relationship Orientation: Using Organisational Culture to Support a Supply Relationship Orientation

Journal of Marketing Management

Volumn 22, Issue 1-2, 2006, Pages 169-194

  Winklhofer, Heidi ^a   Pressey, Andrew ^a   Tzokas, Nikolaos ^a  

^a NONE

Author keywords

QUANTITATIVE STUDY; RELATIONSHIP MARKETING; SUPPLY RELATIONSHIPS

Indexed keywords

EID: 70049102624     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725706776022236     Document Type: Article

References (0)