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Volumn 39, Issue 3, 2009, Pages 447-456

"This story is right on": The impact of regulatory fit on narrative engagement and persuasion

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EID: 69749112229     PISSN: 00462772     EISSN: 10990992     Source Type: Journal    
DOI: 10.1002/ejsp.570     Document Type: Article
Times cited : (52)

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