Data, but no information: Presentation really is everything - Or close to it

Marketing Research

Volumn 13, Issue 4, 2001, Pages 36-39

  Ebrenberg, Andrew ^a  

^a LONDON SOUTH BANK UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 69549097395     PISSN: 10408460     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (3)

1. Ehrenberg, A. S. C. (1972), Data Reduction: Analysis and Interpreting Statistical Data. New York and Chichester: John Wiley (available www.empgens.com).
2. - (1982, 2000). A Primer in Data Reduction. New York and Chichester: John Wiley.
3. Making Numbers Work (A 24-minute training video). London: Melrose Learning Resources (fax: 44 (0) 20 7622 0421).