How tangible is your strategy? How design thinking can turn your strategy into reality

Journal of Business Strategy

Volumn 30, Issue 2-3, 2009, Pages 50-56

  Holloway, Matthew ^a  

^a SAP RESEARCH   (Germany)

Author keywords

Corporate strategy; Design; Innovation; Organizational change; Prototypes

Indexed keywords

EID: 69449103572     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756660910942463     Document Type: Article

References (1)

1. Golsby-Smith, T. (2007), The second road of thought: how design offers strategy a new toolkit, Journal of Business Strategy, Vol. 28 No. 4, pp. 22-9.