Strategy and organization at Singapore Airlines: Achieving sustainable advantage through dual strategy

Journal of Air Transport Management

Volumn 15, Issue 6, 2009, Pages 274-279

  Heracleous, Loizos ^a   Wirtz, Jochen ^b  

^a UNIVERSITY OF WARWICK   (United Kingdom)

^b NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Dual strategy; Strategic alignment; Sustainable advantage

Indexed keywords

AIR TRANSPORTATION; AIRLINE INDUSTRY; COMPETITIVENESS; CORPORATE STRATEGY; INNOVATION; STRATEGIC APPROACH; SUSTAINABLE DEVELOPMENT;

EID: 69249208726     PISSN: 09696997     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jairtraman.2008.11.011     Document Type: Article

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