Exploring the pharmaceutical marketing-mix facing the challenge of business intelligence in the 21st century

Farmacia

Volumn 57, Issue 3, 2009, Pages 366-388

  Purcǎrea, Irina ^a   Raţiu, Monica Paula ^b   Purcǎrea, Victor Lorin ^a   Popa, Florian ^c  

^a BUCHAREST UNIVERSITY OF ECONOMIC STUDIES   (Romania)

^b ROMANIAN AMERICAN UNIVERSITY   (Romania)

^c CAROL DAVILA UNIVERSITY OF MEDICINE AND PHARMACY   (Romania)

Author keywords

Acute therapy; Biotech; Business inteligence; Chronic therapy; eHealth; eMarketing; Enterprise Data Warehouse; Pharmaceuthical industry

Indexed keywords

ANTIINFLAMMATORY AGENT; ANTINEVRALGIC; BROMHEXINE; DIPYRONE; EXCEDRIN; IBUPROFEN; NON PRESCRIPTION DRUG; PARACETAMOL; UNCLASSIFIED DRUG;

ARTICLE; DRUG COST; DRUG INDUSTRY; DRUG MARKETING; ECONOMIC ASPECT; ECONOMIC DEVELOPMENT; HEALTH CARE MANAGEMENT; HEALTH CARE POLICY; INTERNET; MEDICAL RESEARCH; PHARMACEUTICAL CARE; PHARMACIST; PHARMACY; PRESCRIPTION; ROMANIA;

EID: 69249205694     PISSN: 00148237     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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