Meeting them where they are: Marketing to international student populations in U.S. academic libraries

Technical Services Quarterly

Volumn 25, Issue 3, 2008, Pages 35-48

  Mundava, Maud C ^a   Gray, La Verne ^a  

^a University of Tennessee Libraries   (United States)

Author keywords

Academic libraries; International students; Marketing; Outreach

Indexed keywords

ACADEMIC INSTITUTIONS; ACADEMIC LIBRARIES; INFORMATION PROVIDER; INTERNATIONAL STUDENTS; LEARNING ENVIRONMENTS; ONLINE COLLECTION; OUTREACH;

COMMERCE; INFORMATION SERVICES; LIBRARIES; MARKETING;

STUDENTS;

EID: 68949203122     PISSN: 07317131     EISSN: None     Source Type: Journal    
DOI: 10.1080/07317130802128627     Document Type: Article

References (14)

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2. The Campaign for America's Libraries @ your library (2003) "Toolkit for Academic and Research Libraries: Messages, Ideas, and Strategies for Promoting the Value of Our libraries and Librarians in the 21st Century.", American Library Association, Chicago
3. Conteh-Morgan, Miriam E. (2001) Empowering ESL Students: A New Model for Information Literacy Instruction. Research Strategies, 18, pp. 29-38.
4. Curry, Ann and Deborah, Copeman (2005) Reference Service to International Students: A Field Stimulation Research Study. The Journal of Academic Librarianship, 31, pp. 409-420.
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10. Yoo-Seong, Song (2004) A comparative Study on Information-Seeking Behaviors of Domestic and International Business Students. Research Strategies, 20, pp. 23-34.
11. Song, Yoo-Seong Developing Library Marketing Strategies Based on Statistics
12. Scott, Walter (2005) Moving Beyond Collections: Academic Library Outreach to Multicultural Student Centers. Reference Services Review, 33, pp. 438-458.
13. Wang, Jian and Frank, Donald E. Cross-Cultural Communication: Implications for Effective Information Services in Academic Libraries, Porta;, 2, no. 2 pp. 207-216.
14. Ying, Chau May (2002) Helping Hands: Serving and Engaging International Students. The Reference Librarian, 38, pp. 383-393.