The combined influence of central and peripheral routes in the online persuasion process.

Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society

Volumn 12, Issue 3, 2009, Pages 299-308

  SanJosé Cabezudo, Rebeca ^a   Gutiérrez Arranz, Ana M ^a   Gutiérrez Cillán, Jesús ^a  

^a UNIVERSITY OF VALLADOLID   (Spain)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ADVERTIZING; AFFECT; ARTICLE; ASSOCIATION; ATTENTION; AWARENESS; COMPUTER PROGRAM; CONSUMER; DECISION MAKING; FEMALE; HUMAN; HUMOR; INTERNET; MALE; MOTIVATION; PATTERN RECOGNITION; PERSUASIVE COMMUNICATION; QUESTIONNAIRE; STATISTICAL MODEL;

ADVERTISING AS TOPIC; AFFECT; ATTENTION; AWARENESS; CHOICE BEHAVIOR; CONSUMER SATISFACTION; CUES; FEMALE; HUMANS; INTERNET; LIKELIHOOD FUNCTIONS; MALE; MOTIVATION; PATTERN RECOGNITION, VISUAL; PERSUASIVE COMMUNICATION; QUESTIONNAIRES; SOFTWARE DESIGN; WIT AND HUMOR AS TOPIC; YOUNG ADULT;

EID: 68949166062     PISSN: None     EISSN: 15578364     Source Type: Journal    
DOI: 10.1089/cpb.2008.0188     Document Type: Article

References (0)