Using trust-transference as a persuasion technique: An empirical field investigation

Journal of Personal Selling and Sales Management

Volumn 8, Issue 2, 1988, Pages 1-7

  Milliman, Ronald E ^a   Fugate, Douglas L ^a  

^a WESTERN KENTUCKY UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 68449101160     PISSN: 08853134     EISSN: None     Source Type: Journal    
DOI: 10.1080/08853134.1988.10754486     Document Type: Article

References (19)

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