Characterizing and reaching high-risk drinkers using audience segmentation

Alcoholism: Clinical and Experimental Research

Volumn 33, Issue 8, 2009, Pages 1336-1345

  Moss, Howard B ^a   Kirby, Susan D ^b   Donodeo, Fred ^a  

^a NATIONAL INSTITUTE ON ALCOHOL ABUSE AND ALCOHOLISM   (United States)

^b Kirby Marketing Solutions   (United States)

Author keywords

Audience Segmentation; High Risk Drinking; Marketing Research; Public Health

Indexed keywords

ALCOHOLISM; ARTICLE; AUDIENCE SEGMENTATION; BEHAVIORAL RISK FACTOR SURVEILLANCE SYSTEM; CIGARETTE SMOKING; CONTROLLED STUDY; DRINKING BEHAVIOR; HEALTH PROMOTION; HIGH RISK POPULATION; HUMAN; LEISURE; MASS COMMUNICATION; MASS MEDIUM; PRIORITY JOURNAL; SOCIAL MARKETING;

ADOLESCENT; ADULT; ALCOHOL DRINKING; ALCOHOLIC INTOXICATION; CLUSTER ANALYSIS; DATABASES, FACTUAL; FEMALE; HEALTH CARE SECTOR; HEALTH SURVEYS; HUMANS; MALE; MASS MEDIA; RISK-TAKING; YOUNG ADULT;

EID: 68149139545     PISSN: 01456008     EISSN: 15300277     Source Type: Journal    
DOI: 10.1111/j.1530-0277.2009.00963.x     Document Type: Article

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