Values of protagonists in Best Pictures and blockbusters: Implications for marketing

Psychology and Marketing

Volumn 26, Issue 5, 2009, Pages 445-469

  Beckwith, Douglas Charles ^a  

^a UNIVERSITY OF PHOENIX   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 68049108338     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20282     Document Type: Article

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