Do experts and novices evaluate movies the same way?

Psychology and Marketing

Volumn 26, Issue 5, 2009, Pages 470-478

  Plucker, Jonathan A ^a   Kaufman, James C ^b   Temple, Jason S ^b   Qian, Meihua ^a  

^a INDIANA UNIVERSITY   (United States)

^b CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 68049105221     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20283     Document Type: Article

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