R&d reputation and corporate brand value

Research Technology Management

Volumn 52, Issue 4, 2009, Pages 16-19

  Gassmann, Oliver ^a,b   Rumsch, Wolf Christian ^a,b   Rüetsche, Erich ^a,b   Bader, Martin A ^a,b  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

^b IBM RESEARCH ZURICH   (Switzerland)

Author keywords

[No Author keywords available]

Indexed keywords

ENGINEERING RESEARCH; INNOVATION;

BRAND VALUES; MARKET RESEARCHES; OPEN INNOVATION; RESEARCH COMMUNICATION; RESEARCH OUTPUTS; RISK TAKING; SELECTION CRITERIA; VALUATION METHODS;

RISK MANAGEMENT;

EID: 67849118513     PISSN: 08956308     EISSN: 19300166     Source Type: Journal    
DOI: 10.1080/08956308.2009.11657575     Document Type: Article

References (4)

1. Boutellier, R., Gassmann, O., Zedtwitz v., M. 2008. Managing Global Innovation, Uncovering the Secrets of Future Competitiveness. Springer, Heidelberg.
2. Interviews were conducted with representatives of ABB, GE Global Research Munich, Henkel, IBM Zurich Research, Philips Research Eindhoven, Siemens Corporate Technologies, as well as the German Fraunhofer Association and Forschungszentrum Julich.
3. The Interbrand ranking of the Best Global Brands is published annually since 1988 in cooperation with Business Week. Only publicly traded companies are considered.
4. Joly P.B. Mangematin V. Profile of public laboratories, industrial partnerships and organisation of R & D: The dynamics of industrial relationships in a large research organisation Research Policy 1996 25 6 901-922 DOI 10.1016/0048-7333(96)00882-7, PII S0048733396008827 4. Joly, P. B. and Mangematin, V. 1996. Profile of public laboratories, industrial partnerships and organization of R&D: the dynamics of industrial relationships in large research organizations. Research Policy 25, pp. 901-922. (Pubitemid 126364460)