Innovation does pay offif you measure correctly

Research Technology Management

Volumn 52, Issue 4, 2009, Pages 13-15

  Sood, Ashish ^a,b,c   Tellis, Gerard J ^a,b,c  

^a EMORY UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^c UNIVERSITY OF CAMBRIDGE   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

COMMERCE;

ABSOLUTE VALUES; HIGH COSTS; INNOVATION PROJECTS; LONG DELAYS; MARKET RETURNS;

INVESTMENTS;

EID: 67849092186     PISSN: 08956308     EISSN: 19300166     Source Type: Journal    
DOI: 10.1080/08956308.2009.11657574     Document Type: Article

References (5)

1. Fama, E., Fisher, Lawrence, Jensen, Michael C. and Roll, Richard. The Adjustment of Stock Prices to New Information. International Economic Review 10(1), pp. 1-21.
2. Fama E.F. Market efficiency, long-term returns, and behavioral finance Journal of Financial Economics 1998 49 3 283-306 PII S0304405X98000269 2. Fama, E. 1998. Market efficiency, long-term returns, and behavioral finance. Journal of Finance 49, pp. 283-306. (Pubitemid 128440541)
3. Sood. Ashish and Gerard J. Tellis. 2005. Technological Evolution and Radical Innovation. Journal of Marketing 69(3), pp. 152-168.
4. Fama, E. and K. French. 1993. Common risk factors in the returns on stocks and bonds. Journal of Financial Economics 33, pp. 3-56.
5. Carhart, Mark. 1997. On the Persistence of Mutual Fund Performance. Journal of Finance 52, pp. 57-82.