Learning from winners: How ibm seized the day

Journal of Advertising Research

Volumn 49, Issue 1, 2009, Pages 104-110

  Pettit, Raymond ^a  

^a Advertising Research Foundation   (United States)

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EID: 67651171662     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849909090072     Document Type: Article

References (2)

1. Brandweek. Survey, 2002.
2. Young, C. E. A Short History of Television Copy-testing. Albuquerque, NM: Ameritest/CY Research, 2001.