Empirical evidence of tv advertising effectiveness

Journal of Advertising Research

Volumn 49, Issue 2, 2009, Pages 220-226

  Rubinson, Joel ^a  

^a Advertising Research Foundation   (United States)

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EID: 67651146820     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849909090321     Document Type: Article

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