Coopers Brewery: Heritage and innovation within a family firm

Marketing Intelligence and Planning

Volumn 27, Issue 4, 2009, Pages 516-523

  Byrom, John ^a   Lehman, Kim ^a  

^a UNIVERSITY OF TASMANIA   (Australia)

Author keywords

Australia; Brewing; Family firms; Heritage; Innovation

Indexed keywords

EID: 67651092198     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500910964074     Document Type: Article

References (9)

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2. Coopers (2008a), Coopers maintains sales and profit growth, available at: www.coopers.com.au/media/files/2427.pdf (accessed 11 January 2009).
3. Coopers (2008b), Coopers exports malt extracts to Russia, available at: www.coopers.com.au/media/files/2401.pdf (accessed 11 January 2009).
4. Datamonitor (2008), Beer in Australia: Industry Profile, Datamonitor, New York, NY.
5. Kotler, P. and Keller, K.L. (2006), Marketing Management, 12th ed., Pearson, Upper Saddle River, NJ.
6. Lehman, K. and Byrom, J. (2007), The Boag's Centre for Beer Lovers: building brand with a corporate museum, in Rentschler, R. and Hede, A.-M. (Eds), Museum Marketing: Competing in the Global Marketplace, Butterworth-Heinemann, Oxford, pp. 69-72.
7. Speedy, B. (2009), Beer drinkers save money by home brewing, The Australian, 6 January, available at: www.theaustralian.news.com.au/story/0,25197,24876619-643,00.html (accessed 10 January 2009).
8. Wheeler, A. (2006), Designing Brand Identity: a Complete Guide to Creating, Building, and Maintaining Strong Brands, 2nd ed., Wiley, Hoboken, NJ.
9. Wohlfeil, M. and Whelan, S. (2007), Like being a drop in a freshly-poured Guinness pint: consumer motivations to participate in the Guinness Storehouse, The Marketing Review, Vol. 7 No. 3, pp. 283-300.