Business research as an educational problem‐solving heuristic – the case of Porter’s diamond

European Journal of Marketing

Volumn 33, Issue 7-8, 1999, Pages 736-745

  O’ Connell, Laurence ^a   Clancy, Paula ^a   van Egeraat, Chris ^b  

^a UNIVERSITY COLLEGE DUBLIN   (Ireland)

^b Dun Laoghaire Institute of Art Design and Technology   (Ireland)

Author keywords

Competitive advantage; Economics; Marketing management; Marketing strategy; Marketing theory

Indexed keywords

EID: 67650997787     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569910274357     Document Type: Article

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