Benefit segmentation of tourists to the caribbean

Journal of International Consumer Marketing

Volumn 20, Issue 2, 2008, Pages 67-83

  Huang, Rong ^a   Sarigollu, Emine ^a  

^a MCGILL UNIVERSITY   (Canada)

Author keywords

Benefits segmentation; Caribbean; Destination marketing

Indexed keywords

EID: 67650812809     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v20n02_06     Document Type: Article

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