Eye tracking and online search: Lessons learned and challenges ahead

Journal of the American Society for Information Science and Technology

Volumn 59, Issue 7, 2008, Pages 1041-1052

  Lorigo, Lori ^a   Haridasan, Maya ^a   Brynjarsdóttir, Hrönn ^a   Xia, Ling ^a   Joachims, Thorsten ^a   Gay, Geri ^a   Granka, Laura ^b   Pellacini, Fabio ^c   Pan, Bing ^d  

^a Social Dynamics Laboratory   (United States)

^b GOOGLE INC   (United States)

^c Dartmouth Department of Computer Science_Dartmouth College   (United States)

^d School of Business   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ONLINE SEARCHING; SEARCH ENGINES; USER INTERFACES; WEBSITES;

EYE TRACKING; ONLINE SEARCH; SEARCH ENGINE RESULTS PAGE (SERP);

TRACKING (POSITION);

EID: 67650444515     PISSN: 15322882     EISSN: 15322890     Source Type: Journal    
DOI: 10.1002/asi.20794     Document Type: Article

References (36)