The effects of consumer knowledge on message processing of electronic word of mouth via online consumer reviews

Proceedings of the 15th European Conference on Information Systems, ECIS 2007

Volumn , Issue , 2007, Pages 48-57

  Park, Do Hyung ^a   Kim, Sara ^a   Han, Ingoo ^a  

^a Korea Advanced Institute of Science and Technology   (South Korea)

Author keywords

Cognitive fit theory; Elaboration Likelihood Model; Electronic word of mouth; Expertise; Online consumer reviews

Indexed keywords

COGNITIVE FIT THEORY; ELABORATION LIKELIHOOD MODELS; EXPERTISE; ONLINE CONSUMER REVIEWS; WORD OF MOUTH;

DATA PROCESSING; INFORMATION SYSTEMS;

ELECTRONIC COMMERCE;

EID: 67650369084     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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