Marketing and reputation aspects of neonatal safeguards and hospital-security systems

Health Marketing Quarterly

Volumn 26, Issue 2, 2009, Pages 117-144

  Smith, Alan D ^a  

^a ROBERT MORRIS UNIVERSITY   (United States)

Author keywords

Customer relations management; Electronic healthcare; Empirical; Neonatal security; Personal health information

Indexed keywords

ARTICLE; CONSUMER; FEMALE; HOSPITAL; HUMAN; MALE; MARKETING; NEWBORN; ORGANIZATION AND MANAGEMENT; PUBLIC OPINION; QUESTIONNAIRE; THEFT;

CONSUMER SATISFACTION; FEMALE; HOSPITALS, MATERNITY; HUMANS; INFANT, NEWBORN; MALE; MARKETING; PUBLIC OPINION; QUESTIONNAIRES; SECURITY MEASURES; THEFT;

EID: 67650354604     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1080/07359680802619818     Document Type: Article

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