Women entrepreneurs in sub-Saharan Africa: An institutional theory analysis from a social marketing point of view

Entrepreneurship and Regional Development

Volumn 21, Issue 2, 2009, Pages 183-211

  Amine, Lyn S ^a   Staub, Karin M ^a  

^a SAINT LOUIS UNIVERSITY   (United States)

Author keywords

Institutional theory; Market environment; Social marketing; Sub Saharan Africa; Women entrepreneurs

Indexed keywords

CULTURAL INFLUENCE; ENTREPRENEUR; GENDER ISSUE; INSTITUTIONAL FRAMEWORK; MARKETING; SOCIAL BEHAVIOR; SOCIOECONOMIC CONDITIONS; SOCIOECONOMIC STATUS; THEORETICAL STUDY; WOMENS STATUS;

AFRICA; SUB-SAHARAN AFRICA;

EID: 67650327860     PISSN: 08985626     EISSN: 14645114     Source Type: Journal    
DOI: 10.1080/08985620802182144     Document Type: Article

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