Pay-per-action model for on-line advertising

International Journal of Electronic Commerce

Volumn 13, Issue 2, 2008, Pages 113-128

  Mahdian, Mohammad ^a   Tomak, Kerem ^a  

^a YAHOO INC   (United States)

Author keywords

Key word auctions; On line advertising; Pay per action; Pay per conversion

Indexed keywords

EID: 67650272585     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.2753/JEC1086-4415130205     Document Type: Article

References (7)

1. Edelman, B.; Ostrovsky, M.; and Schwarz, M. Internet advertising and the generalized second price auction: Selling billions of dollars worth of keywords. American Economic Review, 97, 1 (2007), 242-259.
2. Immorlica, N.; Jain, K.; Mahdian, M.; and Talwar, K. Click fraud resistant methods for learning click-through rates. In X. Deng and Y. Ye (eds.), Proceedings of the First International Workshop on Internet and Network Economics.Lecture Notes in Computer Science 3828. Berlin: Springer, 2005, pp. 34-45.
3. Li, C., and VanBoskirk, S. US Online Marketing Forecast: 2005 to 2010.Forrester Research, May 2, 2005 (www.forrester.com/Research/Document/ Excerpt/0,7211,36546,00.html).
4. Lockhorn, J. Cache Busting: Busted? ClickZ Network, July 11, 2001.
5. McCollam, D. Bad circulation: How often do newspapers and magazines goose their numbers? Columbia Journalism Review, May 1, 2004.
6. Penenberg. A. Click fraud threatens Web. Wired News, October 13, 2004, www.wired.com/culture/lifestyle/news/2004/10/65324.
7. Stone, B. When mice attack: Internet scammers steal money with "click fraud." Newsweek, January 24, 2005, www.newsweek.com/id/ 48312.