Brand, organisation identity and reputation: Bold approaches to big challenges

Journal of Brand Management

Volumn 16, Issue 4, 2009, Pages 219-220

  Abimbola, Temi ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67650269451     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2008.43     Document Type: Editorial

References (10)

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5. Fombrun, C. J. and Rindova, V. P. (2000) The Road to Transparency: Reputation Management at Royal Dutch/Shell. In:M. Schultz, M.J. Hatch and M.H. Larsen (eds.) The Expressive Organisation:Linking Identity, Reputation and the Corporate Brand . Oxford, UK:Oxford University Press.
6. van Riel, C. and Balmer, J. M. T. (1997) Corporate identity:The concept, its measurement and management. European Journal of Marketing 31 :340-356.
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10. Balmer, J. M. T. (1998) Corporate identity and the advent of corporation marketing. Journal of Marketing Management 14 :963-996.