Integrating product and service innovation: Industry leaders complement their product offerings with service innovations to boost overall customer value.

Research Technology Management

Volumn 52, Issue 3, 2009, Pages 38-44

  Shelton, Robert ^a  

^a Mountain View   (United States)

Author keywords

Best practices; Maturity stages; Service innovation; Solutions

Indexed keywords

COMPETITION; SALES; SOLUTIONS;

BEST PRACTICES; BUSINESS MODEL INNOVATION; INTEGRATED PRODUCTS; INTEGRATED SOLUTIONS; MATURITY STAGES; PRODUCT AND SERVICE INNOVATIONS; SERVICE INNOVATION; SUSTAINED COMPETITIVE ADVANTAGES;

INNOVATION;

EID: 67650168750     PISSN: 08956308     EISSN: 19300166     Source Type: Journal    
DOI: 10.1080/08956308.2009.11657567     Document Type: Article

References (4)

1. Traffic Jams. 2008., March 15, p. 95.
2. 2008 analysis of 20 U.S. and European companies, including assessment of strategy, organization, operational model, charac teristics of value-added services, service revenues, total revenues, margins, customer response to solution offerings, and technical complexity of solutions. Analysis included companies in the aerospace, transportation, consumer electronics, and computer industries.
3. Performance Measurement Group (PMG). 2007. Benchmarking of six companies in the consumer electronics, automotive, aerospace, transportation, and the office equipment industries.
4. Davila, Tony, Epstein, Marc and Shelton, Robert. 2006. Making Innovation Work, Wharton School Publishing.