Word-of-mouth marketing using peer tutors

Serials Librarian

Volumn 53, Issue 3, 2007, Pages 95-105

  Millet, Michelle S ^a   Chamberlain, Clint ^a  

^a TRINITY UNIVERSITY   (United States)

Author keywords

Electronic resources; Marketing; Peer teaching

Indexed keywords

EID: 67650090515     PISSN: 0361526X     EISSN: 15411095     Source Type: Journal    
DOI: 10.1300/J123v53n03_07     Document Type: Article

References (15)

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11. Amanda Poulton, "Peer Teaching: An Aston Experiment," SCONUL Newsletter 31 (Spring 2004): 32-34.
12. Amy Deuink and Marianne Seller, "Students as Library Advocates: The Library Student Advisory Board at Pennsylvania State-Schuylkill," College & Research Libraries News 67, no. 1 (January 2006): 18-21.
13. Walberg, Herbert J. "Foreword," in Peer-Assisted Learning, eds. Keith J. Topping and Stewart W. Ehly (Mahwah, NJ: Lawrence Erlbaum Associates, Inc., 1998), ix-xii.
14. Barry L. Bayus, "Word of Mouth: The Indirect Effects of Marketing Efforts," Journal of Advertising Research 25, no. 3 (1985): 31-39.
15. Chip Walker, "Word of Mouth," American Demographics 17, no. 7 (1998): 38-44.