Small medium gold fashion enterprises (SMEs) in Arezzo, Italy: Competitive challenges and strategic implications

Journal of Global Marketing

Volumn 21, Issue 2, 2008, Pages 141-159

  Rabino, Samuel ^a   Simoni, Christian ^b   Zanni, Lorenzo ^c  

^a NORTHEASTERN UNIVERSITY   (United States)

^b UNIVERSITY OF FLORENCE   (Italy)

^c UNIVERSITY OF SIENA   (Italy)

Author keywords

Channel choices; Competitive advantage; Exporting; Italian industrial districts; Networking; Small to medium sized enterprises

Indexed keywords

EID: 67650072517     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1080/08911760802135525     Document Type: Article

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