Referral marketing campaignsm: "slashdotting" electronic resources

Serials Librarian

Volumn 53, Issue 3, 2007, Pages 193-209

  Buczynski, James ^a  

^a SENECA COLLEGE   (Canada)

Author keywords

Electronic resources; Marketing; Referrals; RSS; WOM; Word of mouth

Indexed keywords

EID: 67650072501     PISSN: 0361526X     EISSN: 15411095     Source Type: Journal    
DOI: 10.1300/J123v53n03_13     Document Type: Article

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