Online strategic communication: A cross-cultural analysis of U.S. and Chinese corporate websites

Public Relations Review

Volumn 35, Issue 3, 2009, Pages 251-253

  Pan, Po Lin ^a   Xu, Jie ^b  

^a UNIVERSITY OF ALABAMA   (United States)

^b VILLANOVA UNIVERSITY   (United States)

Author keywords

Corporate public image; Cultural divergence; Online marketing interactivity; Social responsibility

Indexed keywords

EID: 67649502892     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2009.04.002     Document Type: Article

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