Ads-part of our lives: Linguistic awareness of powerful advertising

Word and Image

Volumn 13, Issue 3, 1997, Pages 304-313

  Kitis, Eliza ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67649324908     PISSN: 02666286     EISSN: None     Source Type: Journal    
DOI: 10.1080/02666286.1997.10434291     Document Type: Article

References (23)

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2. G. Cook, The Discourse of Advertising (London Routledgc, 1992).
3. N Fairclough. language and Power (Ixjndon. Longman, 1989)
4. A Ries and J Trout, Positioning The Battle foryoiu Mind (New York. Warner, 1986).
5. Umberto Leo, A Theory oj Semiotics (Bloomington Indiana University Press, 1976), p 277
6. Umberto Leo, A Theory oj Semiotics (Bloomington Indiana University Press, 1976), p 277
7. Umberto Leo, A Theory oj Semiotics (Bloomington Indiana University Press, 1976), p 278
8. K Somig, ‘Some remarks on linguistic strategies of persuasion’, in Language, Pouei and Ideology, ed. R, Wo dak (Amsterdam. Benjamins, 1988), PP 95-103
9. G Cook, "Stylistics with a dash of advertising', Language and Style, 21/2 (1988), pp 151 -61
10. R. Hodge and G Kress, Social Semiotics (Ithaca, NY. Cornell University Press, 1988).
11. V Gormick, ‘Introduction1, in Goffman, Gender Advertisements, p. Vlll.
12. G Cook, Discourse (Oxford Oxford University Press, 1989)
13. B. Russell, 'On denoting1, Mind Vol xiv (1905), pp 479-93;
14. P F. Strawson, ‘On referring', Mmd, Vol ix (1950), pp 320-44.
15. G Kiess and R Hodge, Language as Ideology London. Routledge & Kegan Paul, 197-97
16. R L. Root Jr, The Rhetorics of Popular Culture (New York. Greenwood, 1987)
17. J Lyons, Semantics (Cambridge Cambridge University Press, 1977). P 880
18. Coffman C, Gender Adiertiiements, p 24
19. M A K Halhday and R Hasan, Cohesion in English (London Longman, 1976)
20. Cook C, The Discourse of Advertising, p 157.
21. Fairclough F, Language and Power
22. R Fowler and G Kress, ‘Critical linguistics’, in Language and Control, eds R Fowler, B Hodge, G Kress and T Trrw (London. Routledge & Kegan Paul, 1979), pp. 26 -45, esp. p 28.
23. F Stankicwicz, ‘Linguistics and the study of poetic language’, in Style m Language, ed. T. Scbeok (Boston, ma, 1960), pp 69-81, esp P 70