Rumor in brand community

Advances in Social and Organizational Psychology: A Tribute to Ralph Rosnow

Volumn , Issue , 2006, Pages 227-247

  Muñiz, Albert M ^a   O'Guinn, Thomas C ^b   Fine, Gary Alan ^c  

^a DEPAUL UNIVERSITY   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^c NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67649193826     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410617446     Document Type: Chapter

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