Benchmarking performance in retail chains: An integrated approach

Marketing Science

Volumn 28, Issue 3, 2009, Pages 502-515

  Gauri, Dinesh Kumar ^a   Pauler, Janos Gabor ^b   Trivedi, Minakshi ^c  

^a SYRACUSE UNIVERSITY   (United States)

^b UNIVERSITY OF PÉCS   (Hungary)

^c UNIVERSITY AT BUFFALO   (United States)

Author keywords

Benchmarking; Econometric models; Retailing; Store performance

Indexed keywords

EID: 67449150173     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1080.0421     Document Type: Article

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