Leveraging first-mover advantages in internet-based consumer services

Communications of the ACM

Volumn 52, Issue 6, 2009, Pages 146-148

  Liang, T P ^a,b   Czaplewski, Andrew J ^c   Klein, Gary ^c   Jiang, James J ^d  

^a NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^c UNIVERSITY OF COLORADO   (United States)

^d UNIVERSITY OF CENTRAL FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

CONSUMER PERCEPTION; CONSUMER SERVICES; E-AUCTION; GOOGLE SCHOLAR; INTERNET BASED; INTERNET RETAILING; MARKET LEADERSHIP; SERVICE QUALITY; STRATEGIC MANAGEMENT; VALUE PROPOSITION;

COMMERCE; STRATEGIC PLANNING;

INTERNET;

EID: 67449097984     PISSN: 00010782     EISSN: 15577317     Source Type: Journal    
DOI: 10.1145/1516046.1516083     Document Type: Article

References (5)

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3. Kim, W. C. and Mauborgne, R. Blue Ocean Strategy, Harvard Business School Press, (2005) Boston, MA.
4. Niedrich, R. W. and Scott D. S. The influence of pioneer status and experience order on consumer brand preference: A mediated-effects model, Journal of the Academy of Marketing Science 31, 4, (2003) 468-80.
5. Suarez, F. and Gianvito L. The half-truth of first-mover advantage, Harvard Business Review 83, 4, (2005) 121-27.