What's in a name: Framing treated wastewater as recycled water increases willingness to use and willingness to pay

Journal of Economic Psychology

Volumn 30, Issue 3, 2009, Pages 285-292

  Menegaki, Angeliki N ^a   Mellon, Robert C ^b   Vrentzou, Anna ^a   Koumakis, George ^a   Tsagarakis, Konstantinos P ^c  

^a UNIVERSITY OF CRETE   (Greece)

^b PANTEION UNIVERSITY   (Greece)

^c DEMOCRITUS UNIVERSITY OF THRACE   (Greece)

Author keywords

3660; 4070; Behavior analysis; Consumer behavior; Disgust; Marketing; Recycling

Indexed keywords

EID: 67349277037     PISSN: 01674870     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.joep.2008.08.007     Document Type: Article

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