Applications of web mining for marketing of online bookstores

Expert Systems with Applications

Volumn 36, Issue 8, 2009, Pages 11249-11256

  Yeh, I Cheng ^a   Lien, Che hui ^b   Ting, Tao Ming ^c   Liu, Chin Hao ^a  

^a CHUNG HUA UNIVERSITY   (Taiwan)

^b THOMPSON RIVERS UNIVERSITY   (Canada)

^c KAINAN UNIVERSITY   (Taiwan)

Author keywords

Association analysis; Hierarchical cluster analysis; Marketing; Online bookstore; Web mining

Indexed keywords

ABNORMAL DATA; ACCURACY RATE; ASSOCIATION ANALYSIS; BINARY DATA; DEMOGRAPHIC INFORMATION; HIERARCHICAL CLUSTER ANALYSIS; ONLINE BOOKSTORE; POTENTIAL CUSTOMERS; RESEARCH FIELDS; TRANSACTION RECORDS; WEB CONTENT MINING; WEB MINING; WEB PAGE;

CLUSTER ANALYSIS; CUSTOMER SATISFACTION; MINING; SALES; SEARCH ENGINES; WORLD WIDE WEB;

INFORMATION TECHNOLOGY;

EID: 67349254115     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2009.02.068     Document Type: Article

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