Exploring the dimensionality of service quality: an application of topsis in the indian banking industry

Asia-Pacific Journal of Operational Research

Volumn 26, Issue 1, 2009, Pages 115-133

  Pal, Manabendra N ^a   Choudhury, Koushiki ^a  

^a INDIAN INSTITUTE OF MANAGEMENT CALCUTTA   (India)

Author keywords

Banking; Dimensionality; Factors; Performance evaluation; Ranking.; Service quality; TOPSIS

Indexed keywords

BANKING; DIMENSIONALITY; FACTORS; PERFORMANCE EVALUATION; RANKING.; SERVICE QUALITY; TOPSIS;

COMPETITION; CUSTOMER SATISFACTION; INNOVATION; SALES;

QUALITY CONTROL;

EID: 66149111059     PISSN: 02175959     EISSN: None     Source Type: Journal    
DOI: 10.1142/S0217595909002110     Document Type: Article

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